Indicator of Social Class

Social class can be defined as the hierarchical group of people which is mostly based on the occupation, income, education level, wealth or social network (Boundless, 2016). Most of the people classified the social class into three categories i.e. upper class, middle class, and lower class. Although social class is indicated by the one’s sense of taste and style, one of the best indicators to categorize these social classes is the type of occupation he or she is holding.  The occupation of a person determines the income level, time allocation for families, behavior while purchasing products, political orientation, as well as aesthetic preferences (Solomon, 2015).
For example, The position of CEO in the government owned company is considered as one of the prestigious things in Nepal.  One person of our society is holding the position of CEO in one of the government bank of Nepal. The buying pattern and living behavior signify him as an upper class person. So, most of the people of our society respect him. From this example also we can say that occupation is one of the best indicators of social class. Also, many researchers have found that the occupational prestige same in diverse countries like Japan, India, Brazil etc. 

In addition to income, other variables such as income, education, clothing, geographical space in which they residue are also an important indicator of social class. For example, most of the politician (upper class) tends to leave in highly secure, civilized and developed society. It is true that income is also another best indicator of the social class but there is some exception case as well. Some renowned criminals may have high income due to illegal activities, but they have not such prestige in the society as the white profession people have so we cannot say that they are high-class people only based on income.
References

Solomon, M.R. (2011). Consumer behavior: Buying, having and being. Upper Saddle River, New Jersey: Prentice Hall



Comments

Post a Comment

Popular posts from this blog

Ways of Forming Attitudes

Attitude can be defined as the way we feel or think about objects, groups, symbols, events, or person which tend to affect our behavior towards that object or person. For instances, If a person likes J-series mobile of Samsung, then, we can say that he has positive attitude towards that product of Samsung. This will lead him to purchase the product which belongs to behavior aspect. Researchers traditionally believed that we form attitudes in fixed series, i.e. first, we form belief about objects, symbol or group, then, we evaluate them and we take some decisions to do some action.                                                                  Belief/ Cognition/knowledge The first path of attitude formation is creation of belief towards object, event or person. This belief can be inbuilt by processing information i.e....
Read more

High Contest and Low-context Culture

Body language, eye movement, facial expression, conversation style, nuances of life experience differs from culture to culture which makes communication more challenging. So, it is very necessary to understand the context of culture to make the business profitable. Now, let’s define what high context culture actually is. High-context culture can be defined as the means of communication which is primarily broadcasted through the use of body language, tone of voice, or a person’s status (Williams, n.d.). We can find this kind of culture in Asia, Middle East, South America, Africa etc. The people who follow the high context culture emphasize on the interpersonal relationship and trust building is very important for them before starting any business. The people of Asia, Middle East, South America, and Africa preferred groups during learning and solving problems. For instance, people of India, China, and Nepal love to organize the family gathering, host a friend in our home overnight, an...
Read more

Factors that Influences of Product Perception and Consumer Behavior

Perception can be defined as the process of recognition of sensory stimuli such as touch, vision, smell, sound etc. and interpreting them (Solomon, 2015). The needs, want and demands of each and every customer is unique as their perception is different towards the same product or services. For instance, one customer can perceive iphone as luxurious product and can be one of the loyal customers of this brand. In the same time, another customer may not like the features of iPhone and rather he loves to use the Samsung mobile. They have different perception towards the same product, so, they tend to show different preferences. The customer’s perception towards a product can be influenced by his/her own experiences with that product, and also his/her family and friend’s opinions towards that product. In addition, the packaging and brand name of product, price and quality of the product and services also influences the perception of consumer (Rawat, 2014). For instances, if we saw a high...
Read more