How Social Media Changes the Way Companies and Consumers Interact ?

Social media is a platform in which numbers of people unite, build and maintain a site (Solomon, 2015). Social media such as Facebook, Twitter, Whatsapp, Instagram, Tumbler, Linkedin etc. has been an important part of our daily life. The evolution and uses of the internet and social media have changed the behavior of consumer day by day.

In the perspective of business people, the social media has very important role to connect and gather millions of people in one platform along with effective space for advertisement, marketing and to flow the message from upper class to lower class people. In the same manner, from the perspective of consumer, social media has provided a huge platform to share their experiences, leave their feedback, buy products online etc. A few years back, people buy a newspaper to update themselves about the current situation but nowadays, they tend to login social media and get the desired information within a minute.

            Most of the companies are leaving the offline Medias such as newspaper, TV, radio to advertise their product rather they are using Facebook marketing, Google ad sense to promote products. Social media has been quite successful and cost-effective alternative to maintaining the public relationship with a platform for effective interaction and communication. It is not necessary to physically visit the office to know the information about a company; we can just search it on Facebook and Instagram.

            As time passes the power of social media has been increased day by day which can have positive as well as negative impacts. For instance, the pictures of Chiya wala of Pakistan and Tarakari Wali of Nepal has been viral within two or three days in the social media due to which they are living a good life than their past. This same condition applies at the corporation level as well. If someone posts negative comments regarding certain organization in Social media then it could generate negative thoughts in the mind of several customers as well. Managers also can learn to shape the feedbacks of customers into the positive aspects so that they can achieve mission and vision of organization (Mangold & Faulds, 2009).
References
Solomon, M.R. (2011). Consumer behavior: Buying, having and being. Upper Saddle River, New Jersey: Prentice Hall

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.

Comments

Post a Comment

Popular posts from this blog

Principle of Binary Opposition and Its Example

            Claude Lévi-Strauss, father of modern anthropology, has come up with the idea of Binary opposition. According to him, a binary opposition is a pair of related terms or concepts that are opposite in meaning (Swan, 2011). It is the key concept of anthropology, sociology, and structuralism to know how the human being are interrelated with each other, system and the environment and how they work together.  In the society, we can find the concept of binary opposition in each and every sector, for instances, if we found rich person in particular area then poor person also exists in that place. In the same manner, low culture and high culture people stays in the same society. The principle of binary opposition has increased competition among each other and also, has created gap among people leading to prejudice and discrimination (Marinaro, n.d.)            Nowadays, marketers also started to use the principles and concepts of binary opposition to attract more consumers in favo
Read more

High Contest and Low-context Culture

Body language, eye movement, facial expression, conversation style, nuances of life experience differs from culture to culture which makes communication more challenging. So, it is very necessary to understand the context of culture to make the business profitable. Now, let’s define what high context culture actually is. High-context culture can be defined as the means of communication which is primarily broadcasted through the use of body language, tone of voice, or a person’s status (Williams, n.d.). We can find this kind of culture in Asia, Middle East, South America, Africa etc. The people who follow the high context culture emphasize on the interpersonal relationship and trust building is very important for them before starting any business. The people of Asia, Middle East, South America, and Africa preferred groups during learning and solving problems. For instance, people of India, China, and Nepal love to organize the family gathering, host a friend in our home overnight, an
Read more

Ways of Forming Attitudes

Attitude can be defined as the way we feel or think about objects, groups, symbols, events, or person which tend to affect our behavior towards that object or person. For instances, If a person likes J-series mobile of Samsung, then, we can say that he has positive attitude towards that product of Samsung. This will lead him to purchase the product which belongs to behavior aspect. Researchers traditionally believed that we form attitudes in fixed series, i.e. first, we form belief about objects, symbol or group, then, we evaluate them and we take some decisions to do some action.                                                                  Belief/ Cognition/knowledge The first path of attitude formation is creation of belief towards object, event or person. This belief can be inbuilt by processing information i.e. cognitive learning.                                                                                 Affect/feel The effective component of attitude formation e
Read more