How Social Media Changes the Way Companies and Consumers Interact ?

Social media is a platform in which numbers of people unite, build and maintain a site (Solomon, 2015). Social media such as Facebook, Twitter, Whatsapp, Instagram, Tumbler, Linkedin etc. has been an important part of our daily life. The evolution and uses of the internet and social media have changed the behavior of consumer day by day.

In the perspective of business people, the social media has very important role to connect and gather millions of people in one platform along with effective space for advertisement, marketing and to flow the message from upper class to lower class people. In the same manner, from the perspective of consumer, social media has provided a huge platform to share their experiences, leave their feedback, buy products online etc. A few years back, people buy a newspaper to update themselves about the current situation but nowadays, they tend to login social media and get the desired information within a minute.

            Most of the companies are leaving the offline Medias such as newspaper, TV, radio to advertise their product rather they are using Facebook marketing, Google ad sense to promote products. Social media has been quite successful and cost-effective alternative to maintaining the public relationship with a platform for effective interaction and communication. It is not necessary to physically visit the office to know the information about a company; we can just search it on Facebook and Instagram.

            As time passes the power of social media has been increased day by day which can have positive as well as negative impacts. For instance, the pictures of Chiya wala of Pakistan and Tarakari Wali of Nepal has been viral within two or three days in the social media due to which they are living a good life than their past. This same condition applies at the corporation level as well. If someone posts negative comments regarding certain organization in Social media then it could generate negative thoughts in the mind of several customers as well. Managers also can learn to shape the feedbacks of customers into the positive aspects so that they can achieve mission and vision of organization (Mangold & Faulds, 2009).
References
Solomon, M.R. (2011). Consumer behavior: Buying, having and being. Upper Saddle River, New Jersey: Prentice Hall

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.

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