Factors that Influences of Product Perception and Consumer Behavior
Perception can be defined as the process of recognition of sensory stimuli such as touch, vision, smell, sound etc. and interpreting them (Solomon, 2015). The needs, want and demands of each and every customer is unique as their perception is different towards the same product or services. For instance, one customer can perceive iphone as luxurious product and can be one of the loyal customers of this brand. In the same time, another customer may not like the features of iPhone and rather he loves to use the Samsung mobile. They have different perception towards the same product, so, they tend to show different preferences. The customer’s perception towards a product can be influenced by his/her own experiences with that product, and also his/her family and friend’s opinions towards that product. In addition, the packaging and brand name of product, price and quality of the product and services also influences the perception of consumer (Rawat, 2014). For instances, if we saw a high